In celebration of HP Hood’s 175th Anniversary, Hirschfeld brought the party back to where it all started, Hood Park. The site of the original HP Hood factory in Charlestown, Massachusetts, Hood Park provided the perfect backdrop to celebrate the family owned business that has been a part of New England life for the last 175 years.
In partnership with M Booth and Associates, Hirschfeld Marketing Solutions designed and executed a family friendly celebration for the years. Fun games, custom photo ops, DJ Backspin, a team of local favorite food trucks and LOTS of Hood Ice Cream made it an event to remember.
In partnering with the City of Charlestown, we were able to bring the City Hall To Go truck to help guests complete small city services such as paying parking tickets and registering pets. As a family owned local staple, HP Hood wanted to be sure that the event truly included the entire community through outreach, vendor picks and especially event location.
Guests were able to check in at the entrance and receive complimentary tickets to be used at any of the food trucks. The Hood 175th Ice Cream Truck was also onsite serving Hood Mini Birthday Cake Ice Cream sandwiches all day!