Tasked with supporting Monster Energy’s title sponsorship of the inaugural Gronk Beach, a Super Bowl Festival for the books, Hirschfeld Marketing Solutions did not disappoint, and neither did the big man himself, Gronk.
This was not an ordinary day at the beach. Consumers arrived early and stayed late so Monster was clearly fit for the job and keeping cans flowing was the goal. Tasked with designing and delivering a unique sampling experience for fans complete with an elevated VIP experience, HMS did just that, successfully executing an on brand experience.
Taking place on the bustling sandy beaches of Miami, it was imperative that every detail from timing of trucks arriving to the right heavy equipment being available, the HMS Logistics Team cross every t and dotted every i to ensure the experience was nothing short or seamless.
