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Sweet Baby Rays – Mobile Sampling Tour – 2017

Sweet Baby Rays – Mobile Sampling Tour – 2017 2018-04-18T07:42:18+00:00

Project Description

The Challenge

Provide strategic direction and execution of Sweet Baby Ray’s overall sampling and experiential strategy.

The Solution

A nine-month mobile marketing tour that included experiential elements and traveled across the U.S. sampling products, building Sweet Baby Ray’s brand advocates coupon distribution.

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