Project Description

The Challenge

To increase brand and product awareness for Lactaid Ice Cream with 25 to 35 year olds across six states in the Northeast.

The Solution

A four month sampling campaign featuring a custom built, vintage-inspired ice cream truck carrying eight different flavors of Lactaid Ice Cream. Sampling focused on both retail and event sampling in the states of Massachusetts, New Hampshire, New York, Maryland, Washington, DC and Pennsylvania.

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