Project Description

The Challenge

Celebrate the expansion of Hood Cottage Cheese into the Pittsburgh, PA market in a way that allows consumers to sample the product in a fun an inviting way.

The Solution

A Pop-Up that featured a Hood Cottage Cheese bar with #TeamSweet and #TeamSavory cottage cheese flavors and a variety of toppings. The solution included an Instagram station with professional lighting, photo staging props, and Hood Cottage Cheese “stylists” that assisted consumers in getting beautiful and shareable social photos. Consumers also had the opportunity to win $100 Giant Eagle gift card by sharing their photo on social media, tagging @HPHood, and using program hashtags.

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