Heluvagood Dip – Tailgate Giveaway Tour – 2016

Heluvagood Dip – Tailgate Giveaway Tour – 20162018-04-19T12:20:57-07:00

Project Description

The Challenge

Execute Heluva Good! sampling program and experiential strategy within underperforming key markets in Texas.

The Solution

A 4 week mobile marketing tour using a conversion vehicle in 3 major cities in Texas, sampling multiple flavors of dip along with coupons. Also included a tailgate trailer as a giveaway for consumers that participated in an enter to win data capture application.

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