Project Description

The Challenge

Break through Mexican Imports clutter by developing a program that sets Estrella apart from the competition in a way where only a brand from Jalisco, Mexico can.

The Solution

An experiential activation event that allows wholesalers and retailers to get excited and transports them through an experiential journey with multiple touch points with the atmosphere bringing them straight to Jalisco.  Repurpose the Estrella mobile unit featured at the event for a 50 day mobile marketing tour extending the brand awareness to target market events allowing trial and encouraging purchase.

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