We are proud to announce on this Giving Tuesday, our annual holiday charitable drive through HMS Cares, the philanthropic arm of Hirschfeld Marketing Solutions.  Since 2012, our team, with the support of our generous clients, vendors and friends, have joined together to support organizations within our community that directly impact and improve the lives of children diagnosed with pediatric cancer. 

This year, we have partnered with the Cool Kids Campaign.  Their mission is to directly impact children fighting cancer through academic, social and emotional programming.  The “cool kids” name comes from the idea that kids are kids regardless if they are healthy or sick.  Every child wants to feel “cool” even when they don’t feel well.  Founded in Maryland in 2006, the organization has a clubhouse here in the Charlotte area. 

Our holiday drive is directly supporting the Cool Kids Smile Celebration program, which recognizes that all milestones should be celebrated, no matter how big or small as our children aren’t promised a tomorrow.  The Smile Celebration program helps Cool Kids and their siblings celebrate birthdays, end of treatment, transplant anniversaries, graduations, lost teeth and more.  Each Smile Celebration is customized for the Cool Kids, their siblings, family and friends with decor, crafts, games, favors, gifts, food and dessert.


As with most everything, the Cool Kids Smile Celebration program has been impacted by the health and safety guidelines around COVID-19.  As such, Cool Kids is creating celebration kits and delivering them to Cool Kids’ homes where they can safely celebrate with their immediate family.  Each themed Smile Celebration kit includes decor, balloons, banners, plates, napkins, cutlery, a game or craft activity, party favors and a gift for the special Cool Kid.

Will you join us in creating smiles for Cool Kids?!

Our goal is to contribute $5,000 worth of Smile Celebration kits to the Cool Kids Clubhouse in Charlotte.  You can join us by:

  • Purchasing items from our Amazon Wishlist to create Smile Celebration kits.  Orders will be delivered to our office, where we will kit them and deliver to the Cool Kids Clubhouse.  Click here to shop our wishlist.  
  • Making a monetary donation to HMS Cares that will be used to purchase items for the Smile Celebration kits.  Click here to make a donation via PayPal.
    • Smile Celebration Party Favors — $25
    • Craft/Game/Activity — $40
    • Gift(s) for Cool Kid — $50
    • Themed Decor — $60
    • Smile Celebration Party Supplies — $75
    • Whole Party — $250

We appreciate your support and hope that you will join us in providing smiles for some very Cool Kids and their families.