Hirschfeld Marketing has been tapped by Bluegreen Vacations, a leading vacation ownership company that markets and sells vacation ownership interests (VOIs) and manages resorts in top leisure and urban destinations, to activate its hospitality and marketing program during the 2019-2020 NASCAR season. Leveraging Hirschfeld’s experiential background and its expert knowledge of the NASCAR space, Bluegreen Vacations will utilize an HMS mobile hospitality unit to offer customers a VIP area to relax pre-race, while using the downstairs space to promote brand awareness and engage new customers.

Fans can find the Bluegreen Vacations’ Hospitality Trailer at the Talladega, Phoenix /ISM and Homestead races.