What the “Effie”

What the “Effie”

It’s always exciting for us to execute a program that gets our clients excited and achieves their business objectives, but it’s even more exciting when the industry takes notice and awards us for our efforts! That was the case recently when one of our programs, “The Dale Jr Hellmann’s Strangewich Challenge” was nominated and awarded a prestigious Effie Award, given annually by Effie Worldwide to honor the most effective marketing communication ideas. This program is the culmination of some great group effort and we were thrilled to work in tandem with the Unilever Shopper Marketing team out of Bentonville and their other agency partners to bring this multi-faceted promotion to life at Walmart, both at store through live events, in store through sampling and display and online through videos and other digital engagement! Check out the highlights here!

2018-08-08T08:29:39+00:00

About the Author: