When the green flag dropped during the 60th running of the Daytona 500, Hirschfeld Marketing Solutions had already hit the ground running one week earlier. The weekend kicked off with our first event, a cocktail party with over 75 partners and guests from Joe Gibbs Racing, hosted aboard our new Hospitality Unit, a 35’ x 53’ Mobile Hosting Unit, we refer to as H1.

Xfinity day, our friends from Unilever enjoyed the sights and sounds of Daytona while watching Chase Elliott battle to the finish line behind the wheel of their Hellmann’s Mayonnaise car. Whether watching the race from the pits, or staying up to date on the TV screens, everyone was able to stay on top of the action.

As the sun rose on “Daytona Day,” often described as the Super Bowl of NASCAR, the Hirschfeld team was already on site preparing for the busy day. Through our partnership with GMR Marketing, Hirschfeld Marketing Solutions entertained 50 Lowe’s customers on H1 and stepping over to the other side of the hospitality lot, you found over 100 Monster Energy employees and guests on our newest hospitality unit, H2. While neither Lowe’s nor Monster found themselves in victory lane that weekend, they did find themselves having a great experience taking in the views of the race from what one of our current clients calls a “best in class” hospitality unit. As each team races to the finish line each week, Hirschfeld Marketing Solutions will be right there from the time the sun comes up on day one, until the final checkered flag is waved.