Apr, 21, 2015

Over the last few years, I’ve been lucky enough to work the promotions and events scene from quite a few angles. When it comes to brand ambassadors, I’ve pretty much done it all. I have been the brand ambassador; I have been the client managing the brand ambassadors; and I now have experience recruiting brand ambassadors and overseeing an event staffing agency. I’m not going to say I know everything about this industry or that I have an answer to every question. I don’t, and I will be the first to admit that. From my experience, though, these are the top qualities and habits of successful brand ambassadors:

  • READ. Each agency has a different process for applying and hiring. Read the application process before you apply. If it says “No text or phone calls”, then don’t text or call the booking coordinator. Simply ignoring the application instructions can immediately have your name crossed off the list of potentials. This also applies to any emails or other documents sent prior to the event.
  • BE PREPARED. Check the weather the night before the event. If it looks like rain, bring a rain jacket. If it looks cold, bring extra layers, gloves, hat, etc. Look at map for the event location and parking.
  • CHECK YOUR APPEARANCE. Make sure you look presentable. Brush your hair.  Guys, shave your face. Iron your pants. Wear the required uniform, even if it means wearing knee-length khaki shorts (one of my least favorite). Look your best!
  • BE ON TIME. Be early to be on time. Allow extra time to park, extra time for traffic, extra time to walk, and any other possible delay.
  • COMMUNICATE. Give a heads up to the hiring manager or onsite contact if you are having car problems, if you are sick, or if you are in an accident. Ask questions. Tell someone. Hiring managers and onsite contacts are there to make the experience better for everyone. Feedback is always good!
  • LISTEN. When you get onsite, you will typically go through training. Pay attention to training. If your onsite manager gives you directions, follow them. If given suggestions, try them.
  • LEAVE YOUR ATTITUDE BEHIND. Don’t cause drama, online or onsite when it comes to brands. Come ready to work. Work with a positive attitude, even if it means getting a little dirty. Someone will always remember the work you didn’t do or complained about doing.
  • REMEMBER YOU ARE A BRAND AMBASSADOR. You are hired to represent the brand. Know the brand messaging and facts. Think before you speak/act when in logo. Promote the brand and give consumers a positive brand image. You’ll get “bonus points” if you positively promote the brand and staffing agency on social media.
  • DON’T GET DISCOURAGED. Sometimes it’s hard to constantly approach strangers asking questions or trying to get someone’s attention. Whether you are being ignored or constantly told “no” because they’re not interested, just keep pushing. Continuous rejection can be hard, but persistence doesn’t go unnoticed. Also, if you notice fellow brand ambassador starting struggle, help out, pick him/her back up.
  • HAVE FUN. SMILE. The day will go by faster. The more you enjoy what you’re doing, the more everybody else will enjoy talking to you and working with you, and the better the brand will look. To me, this is the most important tip.

You may not get every job you apply for, and that’s okay. Some clients have more specific requirements than others. Just keep in mind some of these tips and your next gig might just be your best gig yet!

See you in the field!

Kari Smith

Event Architect