September 21, 2014
The “Drive to End Hunger” campaign was founded by AARP and AARP Foundation in 2011 to raise awareness for the millions of older Americans who face hunger across the nation. The program brings the issue to light while encouraging citizens to support the cause through fundraising and volunteerism.
Since the Drive to End Hunger’s inception in 2011, Wunderman has partnered with HMS to provide ideation, production, and logistics for a mobile display.
For the 2014 experience, HMS was tasked with developing an engaging and scalable signature display that would educate fans about the “Drive to End Hunger” initiative at nine NASCAR races and six food and wine festivals.
The HMS team developed a signature, modular experience, with multiple 12-foot-by-12-foot displays that could be used singularly for smaller footprints, like festivals, or combined for a larger footprint, like a NASCAR race.
HMS was responsible for designing the event’s blueprint, building the footprint and determing the display components which included:
- A wrapped and branded Sprinter van with a custom-fabricated TV gallery wall to display content;
- Three custom-built registration stations with 12-foot branded parasols;
- A branded 16-foot aerotent to house for a pesonalized photo experience; and
- A wrapped and branded 16-foot trailer for storage, transportation and footprint backdrop.
On-site, HMS transported the display and assisted with operations.