Jan, 24, 2015
As Steve Jobs said, “Innovation distinguishes between a leader and a follower.”
Following Jobs’ advice, when I founded HMS my motto was: “If we didn’t invent it, we won’t choose to use it.” For example, we didn’t invent the 10-foot-by-10-foot tent, so you will rarely find one in a HMS display. By creating innovative experiences, we are choosing to give our partners a one-of-a-kind experience they couldn’t get anywhere else.
This motto drove me to create motor coach hospitality and has continued to drive much of our business today. Our team is always looking for a different way to host customers and a unique way to sample.
Every project we work on, we ask ourselves these three questions:
- Who is the end user?
- How would they want to be talked to?
- What could be built that is unique in the marketplace and speaks to the end user the way they would want?
This competitive difference is why our partners continue to rely on HMS year after year to produce groundbreaking experiences for their target demographic.