Texaco Ultimate Tailgate

Jul, 13, 2014

Texaco

 

Framework

Texaco partnered with Luke Bryan’s “That’s My Kind of Night” Tour to reach country music fans via a custom-designed experience and a sweepstakes.

 

Desired Layout

HMS partnered with Y&R to manage onsite execution of the Texaco Ultimate Tailgate Truck program which traveled to six Luke Bryan concerts in Birmingham, Alabama; Atlanta, Georgia; Dallas, Texas; and Houston, Texas.

 

Build Approach

To appeal to both country music fans and Texaco’s target demographic, the company partnered with Luke Bryan to design a custom truck that was touted as the “ultimate tailgate truck.” The bed of the truck featured a flat screen TV, stereo system, leather chairs and a grill. The truck was the center of the tour, drawing in fans to enter the sweepstakes while capturing their data.

 

HMS was enlisted to manage the logistics and operations of the tour which included transportation of the truck from start to finish of the tour and giveaway; hired and managed brand ambassadors; and captured guest data.

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Hirschfeld Marketing Solutions

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"IMAGINE had a wonderful experience utilizing the services of HMS Worldwide for our most recent trade show display. We were able to convey our booth’s theme and vision, creating a custom exhibit that fit exactly with what we were looking to accomplish. The HMS team was quick to respond and kept in constant contact from the initial design process all the way through post-show follow-up. Whenever an issue arose, HMS took care of the problem and offered solutions on the spot to make sure everything continued to flow smoothly while providing a superior level of service for our company. It was a pleasure working with a team that understood our concerns and did everything possible to create a flawless event from start to finish. The show was a success for our staff, clients and partners, and we look forward to collaborating again on future opportunities."

Kristen Greer
Public Relations Specialist
Imagine Software