Jun, 26, 2014
Sonoma SkyDeck Hospitality
Outback Steakhouse and Budweiser teamed up to offer an exclusive experience to executives during the Toyota-Save Mart 350 at Sonoma Raceway.
HMS was enlisted by Wunderman to develop and construct a comfortable, interactive space for the two brands to entertain C-Suite guests during the race.
To tie in with its sponsorship of Kevin Harvick, Outback Steakhouse and Budweiser gave its guests a unique, intimate space to watch the race. Located in a private space overlooking the entire 2.52-mile road course, the HMS SkyDeck motorcoach offered guests a rooftop patio or ground-level outdoor space to watch the race. An exterior flat screen TV transported guests into all the action. Inside the SkyDeck was pure luxury with modern aluminum walls, leather couches, a bar and three flat screen TVs. The event also honored military members in conjunction with Budweiser’s Folds of Honor organization.
HMS was responsible for transporting the assets; assembling and designing the space; hiring top caterers; and assisting with event management on-site.
Complete with a fully-catered lunch buffet and snacks throughout the day, the SkyDeck Motorcoach provided an ideal space for executives to mingle, relax and enjoy the race.