Outback Steakhouse

Jun, 26, 2014


Outback Motorcoach Hospitality

Sonoma SkyDeck Hospitality



Outback Steakhouse and Budweiser teamed up to offer an exclusive experience to executives during the Toyota-Save Mart 350 at Sonoma Raceway.


Desired Layout

HMS was enlisted by Wunderman to develop and construct a comfortable, interactive space for the two brands to entertain C-Suite guests during the race.


Build Approach

To tie in with its sponsorship of Kevin Harvick, Outback Steakhouse and Budweiser gave its guests a unique, intimate space to watch the race. Located in a private space overlooking the entire 2.52-mile road course, the HMS SkyDeck motorcoach offered guests a rooftop patio or ground-level outdoor space to watch the race. An exterior flat screen TV transported guests into all the action. Inside the SkyDeck was pure luxury with modern aluminum walls, leather couches, a bar and three flat screen TVs. The event also honored military members in conjunction with Budweiser’s Folds of Honor organization.


HMS was responsible for transporting the assets; assembling and designing the space; hiring top caterers; and assisting with event management on-site.


Project Results

Complete with a fully-catered lunch buffet and snacks throughout the day, the SkyDeck Motorcoach provided an ideal space for executives to mingle, relax and enjoy the race.




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Hirschfeld Marketing Solutions

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Cornelius, NC 28031


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"IMAGINE had a wonderful experience utilizing the services of HMS Worldwide for our most recent trade show display. We were able to convey our booth’s theme and vision, creating a custom exhibit that fit exactly with what we were looking to accomplish. The HMS team was quick to respond and kept in constant contact from the initial design process all the way through post-show follow-up. Whenever an issue arose, HMS took care of the problem and offered solutions on the spot to make sure everything continued to flow smoothly while providing a superior level of service for our company. It was a pleasure working with a team that understood our concerns and did everything possible to create a flawless event from start to finish. The show was a success for our staff, clients and partners, and we look forward to collaborating again on future opportunities."

Kristen Greer
Public Relations Specialist
Imagine Software