nTelos Wireless Pass for Cash

Jan, 07, 2015

Framework

nTelos “Pass for Cash” is a program designed to reach consumers in a fun and inviting atmosphere during college football season.  “Pass for Cash” activates at 22 football games at the five universities that nTelos serves as official wireless provider including Virginia Polytechnic University, University of Virginia, University of Richmond, James Madison University and Marshall University. Students have a chance to win $5,000 and a trip for two anywhere in the United States.

Desired Layout

nTelos Wireless teamed up with HMS to increase brand awareness and collect consumer data in designated markets in Virginia and West Virginia.

Build Approach

With its objectives in mind, HMS constructed a custom footprint for nTelos managing logistics, design aesthetics and event execution.  At each football game, HMS staffed the consumer experience with brand ambassadors, operated the display, generated leads and distributed premiums.

To attract customers, HMS created a custom football throwing zone that allowed fans to show off their skills and an interactive trailer with TVs and surround sound so fans could watch other football games. A custom photo opportunity allowed nTelos to collect consumer data while free nTelos-branded premiums built brand awareness.

HMS recruited, trained and managed student brand ambassadors to help spread the nTelos messaging to fellow students.

Project Results

In 2014, the display generated more than 150,000 impressions and more than 6,000 unique registrations. Due to the program’s success, nTelos created a similar program for the college basketball season utilizing HMS experts to achieve its goals.

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"IMAGINE had a wonderful experience utilizing the services of HMS Worldwide for our most recent trade show display. We were able to convey our booth’s theme and vision, creating a custom exhibit that fit exactly with what we were looking to accomplish. The HMS team was quick to respond and kept in constant contact from the initial design process all the way through post-show follow-up. Whenever an issue arose, HMS took care of the problem and offered solutions on the spot to make sure everything continued to flow smoothly while providing a superior level of service for our company. It was a pleasure working with a team that understood our concerns and did everything possible to create a flawless event from start to finish. The show was a success for our staff, clients and partners, and we look forward to collaborating again on future opportunities."

Kristen Greer
Public Relations Specialist
Imagine Software