Motorcoach Hospitality

Jan, 04, 2014

Micro Target Media


We sat down with HMS founder Todd Hirschfeld and asked some questions about how this all started and here is what we learned:

When I graduated from college, I raced in the Hooters Pro Cup Series and worked at Snap-On Tools to help pay the bills. When I realized my racing career was coming to an end, I joined Evernham Motorsports and worked as the main point of contact for the team’s sponsors including Dodge, Mountain Dew, Siemens and Ingersoll Rand. When my friend Todd Braun at Braun Racing had a spot open up, I joined his team as a sponsor liaison.


With my experience, I realized that these sponsors, who were spending hndreds of thousands of dollars to be in the sport, weren’t efficiently speaking to their target demographics. There were two options to entertain guests – chalets or suites. Chalets, simple 10-foot-by-10-foot tents, were restricted by track logistics while suites were stuffy. I wanted to put these brands where the race fans were. And that’s where HMS Worldwide and motorcoach hospitality were born.


I purchased multiple Airstream touring coaches and customized them for sponsors. The motor coach offered high-end hospitality inside with catering and multiple TVs while outside guests could hear, see and smell the race. You can smell the tires burning on the track from the unit … nothing beats that!


To date, I think Micro Target Media has been the brand that most effectively utilized motor coach hospitality at track, creating a custom experience that was true to its brand and facilitated networking with key clients.

Tags: Airstream, Motorcoach Hospitality, Todd Hirschfeld


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Hirschfeld Marketing Solutions

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"IMAGINE had a wonderful experience utilizing the services of HMS Worldwide for our most recent trade show display. We were able to convey our booth’s theme and vision, creating a custom exhibit that fit exactly with what we were looking to accomplish. The HMS team was quick to respond and kept in constant contact from the initial design process all the way through post-show follow-up. Whenever an issue arose, HMS took care of the problem and offered solutions on the spot to make sure everything continued to flow smoothly while providing a superior level of service for our company. It was a pleasure working with a team that understood our concerns and did everything possible to create a flawless event from start to finish. The show was a success for our staff, clients and partners, and we look forward to collaborating again on future opportunities."

Kristen Greer
Public Relations Specialist
Imagine Software