Margaritaville Comes to the PGA

Aug, 10, 2014

Margaritaville

Framework

Margaritaville reflects the laid-back lifestyle of a tropical climate made famous by Jimmy Buffett's music and career.

 

Desired Layout

Margaritaville tasked HMS to develop mobile experience for the 75th annual Wyndham Championship PGA event in Greensboro, North Carolina that replicated its signature brand persona.

 

Build Approach

Jimmy Buffett and the Margaritaville evoke images of the islands, music and tropical drinks which HMS delivered to Wyndham Championship PGA attendees. The space, which was free to event attendees, transported guests from the golf course to Margaritaville by incorporating the signature sights, sounds and tastes of Jimmy Buffett.

 

HMS developed the scene which transformed a simple white tent into an island getaway. The team was also responsible for constructing the space; designing and providing signage; managing on-site logistics and operations; and orchestrating the event from start to finish. The experience included:

  • A 50-foot-by-80-foot hospitality tent;
  • A 25-foot-by-25-foot custom-designed bar that served margaritas and island-themed cocktails;
  • A custom-designed space featuring color-matched linens, patio umbrellas, palm tree and island plants and Adirondack lounge chairs;
  • The sounds of Jimmy Buffett and live entertainment amused guests from a Margaritaville stage;
  • Retail display with select merchandise and an opportunity to order additional items at a discount;
  • Margaritaville restaurant menu; and
  • A customized Margaritaville golf cart served as a backdrop for a photo opportunity.

 

Project Results

An estimated 50,000 people entered the Margaritaville tent during the six-day activation. The display also saw increased retail, bar and concession sales over past years.

 

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Hirschfeld Marketing Solutions

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Cornelius, NC 28031

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"IMAGINE had a wonderful experience utilizing the services of HMS Worldwide for our most recent trade show display. We were able to convey our booth’s theme and vision, creating a custom exhibit that fit exactly with what we were looking to accomplish. The HMS team was quick to respond and kept in constant contact from the initial design process all the way through post-show follow-up. Whenever an issue arose, HMS took care of the problem and offered solutions on the spot to make sure everything continued to flow smoothly while providing a superior level of service for our company. It was a pleasure working with a team that understood our concerns and did everything possible to create a flawless event from start to finish. The show was a success for our staff, clients and partners, and we look forward to collaborating again on future opportunities."

Kristen Greer
Public Relations Specialist
Imagine Software