AARP Drive to End Hunger Tour

Sep, 21, 2014

Framework

The "Drive to End Hunger" campaign was founded by AARP and AARP Foundation in 2011 to raise awareness for the millions of older Americans who face hunger across the nation. The program brings the issue to light while encouraging citizens to support the cause through fundraising and volunteerism.

Since the Drive to End Hunger’s inception in 2011, Wunderman3 has partnered with HMS to provide ideation, production and logistics for a mobile display.

Desired Layout

For the 2014 experience, HMS was tasked with developing an engaging and scalable signature display that would educate fans about the “Drive to End Hunger” initiative at nine NASCAR races and six food and wine festivals.

Build Approach

The HMS team developed a signature, modular experience, with multiple 12-foot-by-12-foot displays that could be used singularly for smaller footprints, like festivals, or combined for a larger footprint, like a NASCAR race.

HMS was responsible for designing the event’s blueprint, building the footprint and determing the display components which included:

  • A wrapped and branded Sprinter van with a custom-fabricated TV gallery wall to display content;
  • Three custom-built registration stations with 12-foot branded parasols;
  • A branded 16-foot aerotent to house for a pesonalized photo experience; and
  • A wrapped and branded 16-foot trailer for storage, transportation and footprint backdrop.

On-site, HMS transported the display and assisted with operations .

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Hirschfeld Marketing Solutions

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"IMAGINE had a wonderful experience utilizing the services of HMS Worldwide for our most recent trade show display. We were able to convey our booth’s theme and vision, creating a custom exhibit that fit exactly with what we were looking to accomplish. The HMS team was quick to respond and kept in constant contact from the initial design process all the way through post-show follow-up. Whenever an issue arose, HMS took care of the problem and offered solutions on the spot to make sure everything continued to flow smoothly while providing a superior level of service for our company. It was a pleasure working with a team that understood our concerns and did everything possible to create a flawless event from start to finish. The show was a success for our staff, clients and partners, and we look forward to collaborating again on future opportunities."

Kristen Greer
Public Relations Specialist
Imagine Software